Introduction
Creating an online store today means more than just putting products online. It’s about crafting a unique shopping experience that connects with your customers, looks stunning, and works smoothly on any device. In 2025, e-commerce is evolving faster than ever. Customers expect fast-loading websites, seamless navigation, and a design that feels personal and trustworthy.
This is where Webflow E-commerce shines. It is not just another platform to build a store. It combines powerful design tools with the essential e-commerce features you need — all in one place. Whether you are new to selling online or a designer who wants full creative freedom, Webflow lets you create a store that truly stands out, without needing to know how to code.
Many online store builders offer templates and plugins that can limit your creativity or slow down your site. Webflow is different. It empowers you to build a site exactly how you envision it. From product pages that tell your story to a checkout experience that feels smooth and safe, every part of your store can be crafted with care.
Understanding what Webflow E-commerce offers and why it has become a popular choice for online sellers in 2025 will help you decide if it’s the right fit for your business. Whether your goal is to launch a small boutique or scale into a larger brand, Webflow’s platform adapts to your needs.
What Is Webflow E-commerce?
Webflow E-commerce is a modern website platform designed to help you build beautiful online stores with ease. Unlike traditional website builders that rely heavily on pre-made templates and third-party plugins, Webflow allows you to create custom designs visually. This means you drag and drop elements onto your page and style everything, from fonts and colors to complex layouts and animations.
Behind the scenes, Webflow includes all the tools you need to sell products — managing inventory, handling payments, creating customer accounts, and processing orders securely. Because these features are built into the platform, there is no need to install extra plugins that can sometimes cause issues or slow your website down.
One of the biggest advantages of Webflow E-commerce is that it gives creative control back to you. Whether you want a minimalist look, a bold and colorful storefront, or a highly interactive user experience, Webflow can deliver. This makes it especially popular among designers, freelancers, and brands that want their website to be truly unique.
Why Choose Webflow for E-commerce in 2025?
The digital world is changing quickly, and what worked a few years ago may not be enough today. Fast loading speeds, mobile-friendly designs, and strong security are no longer optional — they are must-haves. Webflow addresses these challenges with a platform built for modern needs.
Because Webflow generates clean, efficient code, your website runs faster and uses less bandwidth. This improves your visitors’ experience and helps your store rank better on search engines like Google. Speed is crucial in 2025, as customers are less patient and expect websites to load instantly on phones, tablets, or desktops.
Additionally, Webflow offers built-in SEO tools that make optimizing your site easier without relying on extra software. You can customize meta tags, alt texts, and URL structures right inside the platform. This helps attract more organic visitors who are searching for products like yours.
Another key factor is Webflow’s all-in-one approach. Since you don’t need to juggle multiple plugins or worry about compatibility issues, you spend less time troubleshooting and more time growing your business. The platform’s reliable hosting and automatic backups add peace of mind, so you know your store will stay online and your data will stay safe.
In 2025, customers expect not just great products, but a seamless and enjoyable shopping experience. Webflow’s ability to combine beautiful design with solid e-commerce functionality makes it an ideal choice for brands that want to stand out and build trust with their audience.
Who Can Benefit from Using Webflow E-commerce?
Webflow E-commerce fits a wide range of users and businesses, especially those who value design and flexibility. If you are a creative professional such as a web designer or agency, Webflow gives you the tools to build custom online stores for your clients without needing complex coding skills.
Small to medium-sized business owners will find it easy to manage their products, customize their storefront, and scale as their business grows. If you sell physical goods, digital downloads, or services, Webflow offers the flexibility to create a shop tailored to your offerings.
Entrepreneurs and startups can also benefit from Webflow’s fast setup and easy customization, allowing them to launch quickly without sacrificing quality or uniqueness. For niche brands or influencers, the ability to tell your story visually while offering products directly to your audience is a huge advantage.
In short, if you want a website that looks professional, runs smoothly, and gives you control over every detail, Webflow E-commerce is a smart choice in 2025. It empowers you to build a store that matches your vision and grows with your business.
Getting Started with Webflow E-commerce
Setting Up Your Webflow Account
To begin building your online store with Webflow, you first need to create a Webflow account. Visit the Webflow website and sign up using your email address. Once your account is ready, you can access the dashboard where you will manage all your projects. Webflow offers a free plan to try out basic features, but to use e-commerce capabilities, you will need to select a paid plan that fits your store’s needs. After signing up, take some time to familiarize yourself with the main menu and options available.
Exploring Webflow’s E-commerce Dashboard
The e-commerce dashboard in Webflow is where you will handle your store’s products, orders, and customer information. It offers a clean and user-friendly interface that lets you add products, set prices, manage inventory, and configure payment methods. You can also access your store’s analytics to track sales performance and customer behavior. Spending some time exploring this dashboard helps you understand how to keep your store running smoothly and how to make changes as your business grows.
Choosing the Right E-commerce Template
Webflow provides a variety of e-commerce templates designed for different types of stores and industries. Choosing a template that matches your brand style and product types can save you a lot of design time. Some templates are minimalist and clean, while others focus on showcasing visuals or multiple product categories. When selecting a template, consider how easy it is to customize, how it displays products, and whether it supports the features you need, like product variants or quick checkout options.
Webflow CMS vs. Webflow E-commerce
Webflow offers two main systems for building websites: CMS (Content Management System) and E-commerce. The CMS is best for blogs, portfolios, or content-heavy sites without shopping features. Webflow E-commerce, on the other hand, is designed specifically for online stores, allowing you to add products, accept payments, and manage orders directly from your website. While both use Webflow’s design tools, the e-commerce system has specialized features to support selling online, so it’s important to choose the right one depending on your business goals.
Designing Your Online Store
Drag-and-Drop Builder Overview
Webflow’s drag-and-drop builder is a powerful tool that lets you design your online store visually without writing code. You can easily add elements like images, buttons, text blocks, and product grids by dragging them onto the page and placing them exactly where you want. This intuitive system allows even beginners to create professional-looking stores. The builder also gives you control over spacing, fonts, colors, and layout so your store can match your brand perfectly. Since everything updates in real-time, you can see how your design looks on desktop, tablet, and mobile instantly.
Customizing Product Pages
Each product page on your online store is crucial because it shows your customers what they want to buy. With Webflow, you can customize these pages fully, deciding how your products are presented. You can add detailed descriptions, high-quality images, videos, customer reviews, and pricing information. You can also create options for different sizes, colors, or other variants your products might have. Customizing your product pages helps improve customer trust and makes it easier for visitors to make a purchase.
Creating a Smooth Checkout Experience
The checkout process plays a key role in converting visitors into buyers. Webflow offers a streamlined checkout system designed to be fast and easy to use. You can simplify the steps required to complete a purchase and reduce distractions that might cause customers to leave. Options like guest checkout, multiple payment gateways including credit cards and PayPal, and clear progress indicators all help ensure customers finish their orders. A smooth checkout experience improves sales and customer satisfaction.
Mobile Optimization in 2025
More shoppers are using smartphones and tablets than ever before, so making sure your online store looks and works great on mobile devices is essential. Webflow’s design tools include features that automatically adjust your store’s layout for smaller screens. You can customize how elements resize or rearrange to keep navigation simple and product images clear on mobile devices. Fast loading times and easy-to-use buttons on phones contribute to a better shopping experience, helping you reach customers wherever they are.
Managing Products and Inventory
Managing your products and keeping track of inventory is one of the most important parts of running a successful online store. Webflow’s tools make it easy to add, organize, and monitor everything you’re selling.
To begin, you can add new products by entering the product name, price, description, and uploading images. Webflow also allows you to create different versions of the same product. For example, if you're selling a t-shirt that comes in different sizes or colors, you can add each variation without needing to create separate listings. These are called variants. Each variant can have its own price, stock level, and even a unique image. This helps keep your product catalog neat and easier for customers to browse.
Organizing your products into categories makes it easier for shoppers to find what they need. You can set up categories like clothing, accessories, or home décor depending on your store. You can also add custom filters to help customers narrow down their search by size, color, price, or brand. These filtering options improve the shopping experience and help users quickly discover the products they’re looking for.
Webflow includes helpful tools for tracking inventory. Every product or variant can be assigned a stock number. When someone places an order, Webflow automatically subtracts the item from your inventory. You can also turn on stock alerts, which let you know when a product is running low. This gives you time to restock before it sells out completely. Staying ahead of inventory ensures that you’re always ready to serve your customers without delays or out-of-stock notices.
There’s also a difference in how you handle digital and physical products. For physical goods, you’ll need to manage shipping, packaging, and stock levels. For digital products like eBooks, music, or templates, you don’t need to track physical stock, but you will need to set up automatic delivery links so customers can download their purchase right after buying. Webflow supports both types of products, allowing you to choose the right settings depending on what you’re selling.
Whether your store offers a few handmade items or hundreds of products in multiple categories, Webflow’s inventory and product management tools help you stay organized and in control. With the right setup, you can make shopping easy for your customers and streamline your own daily work.
Setting Up Payment and Shipping
When you run an online store, your payment and shipping setup can make or break the customer experience. It's not just about collecting money and delivering products. It’s about making sure your buyers feel safe, supported, and happy during every step of the checkout process. This section explains how to properly set up your payment gateways, taxes, currencies, shipping automation, and promotional discounts in a smooth, simple, and professional way.
Supported Payment Gateways
Choosing the right payment gateway is one of the first and most important steps. Customers expect secure, fast, and familiar options at checkout. Platforms like Stripe, PayPal, and Apple Pay are widely used because they are trusted across the world. These gateways offer simple integration with most e-commerce platforms and allow customers to pay with credit cards, debit cards, or digital wallets.
Stripe is a developer-friendly option known for its flexibility and clean interface. PayPal is widely trusted by customers and often increases conversion rates simply because people are familiar with it. Apple Pay is great for mobile users, offering quick checkout with biometric security. You should always consider your target customers’ location and habits before choosing one or more payment methods.
Configuring Taxes and Currency
Setting up taxes and currency correctly is important for both legal reasons and customer trust. If your store charges tax, the amount should be automatically added based on the customer’s location. Many e-commerce platforms have built-in tools that allow you to set tax zones, include VAT if needed, and display the tax-included price clearly.
Currency settings help localize your store. If you’re selling globally, your store should allow shoppers to browse and pay in their own currency. This reduces confusion and increases the chances of making a sale. Some platforms offer automatic currency detection and exchange rates, while others require you to configure them manually.
Shipping Rules and Fulfillment Automation
Shipping is more than just printing a label. It involves setting clear rules about who gets free shipping, how much others pay, and which delivery services you offer. You can create shipping zones based on country or region, and assign different carriers or rates to each zone.
Automated fulfillment makes this process easier. When someone places an order, the system can automatically notify your warehouse, print a shipping label, and send tracking info to the customer. This reduces human error, saves time, and creates a smooth buying experience. Many store owners also connect with services like ShipStation, USPS, or third-party logistics companies for even faster shipping workflows.
Offering Discounts and Coupons
Discounts and coupons are powerful tools to boost sales, reward loyal customers, and run seasonal promotions. Most e-commerce platforms let you create discount codes that offer a fixed amount off, a percentage off, or free shipping.
You can choose when and how each coupon is used. For example, you might offer a first-time buyer discount, a special deal for email subscribers, or a holiday sale. Some stores also use automatic discounts that apply when a customer adds certain items to their cart.
When done right, discounts increase customer satisfaction without hurting your profits. Just make sure your offers are clearly explained, time-limited, and easy to apply during checkout.
Optimizing for SEO and Performance
When building an online store, it's not enough to have a beautiful design. Your website must also perform well and rank high in search engine results. This is how potential buyers will find you. Search Engine Optimization (SEO) and performance go hand in hand. A fast, well-structured website with clear content helps users and search engines alike. In this section, we’ll go over how to optimize your Webflow store for both visibility and speed.
SEO Settings in Webflow
Webflow gives you full control over SEO settings, which is a big advantage. You can add custom meta titles and descriptions to every page, including product and category pages. These descriptions tell search engines what your content is about and help your store appear in relevant search results.
Each page should have a clear, keyword-rich title that describes the content. The meta description should encourage users to click through by being simple, helpful, and relevant. Webflow also lets you control indexing settings, add structured data (like product schema), and generate automatic sitemaps, which help search engines crawl your website more efficiently.
Page Speed and Core Web Vitals
Speed is a ranking factor and also a major part of user experience. If your store is slow, people will leave before making a purchase. Webflow websites are built on a fast hosting platform, but you still need to follow good practices to meet the latest performance standards.
Core Web Vitals are a set of metrics that Google uses to measure user experience. These include loading time, how quickly users can interact with the page, and how stable things are while loading. You can improve these scores by reducing large scripts, minimizing third-party apps, and avoiding unnecessary animations.
Webflow’s built-in tools already optimize many parts of your site, but checking your scores regularly through tools like Google PageSpeed Insights or Lighthouse can help you spot areas for improvement.
Image Optimization and Lazy Loading
Images make your store more engaging, especially when you’re selling physical products. But unoptimized images can slow down your website. Large file sizes increase load time and frustrate users on slow networks.
To fix this, Webflow automatically compresses images, but you should still upload them in the right format and resolution. Use JPGs for photos and PNGs for graphics that need transparency. WebP is another modern format that offers high quality with smaller sizes.
Lazy loading is another helpful feature. It means images only load when users scroll down to them, instead of loading everything at once. This makes your site load faster initially, which improves both SEO and user satisfaction.
Creating SEO-Friendly Product URLs
Clean and simple URLs are easier for search engines to understand. In Webflow, you can control the structure of your product and category URLs. Avoid long or confusing links with random numbers or characters. Instead, use short, descriptive words that match the product name and include relevant keywords.
For example, use something like /shop/leather-wallet instead of /product?id=12345. Consistency also matters. Keep your slugs organized under a logical folder structure. Webflow lets you create custom slugs for each product page, helping you maintain clarity and organization across your store.
Marketing and Automation Tools
Building a great online store is just the beginning. To grow your business, you need smart marketing and automation. These tools help you stay in touch with customers, track what’s working, and bring people back to your store. From email campaigns to abandoned cart recovery, the right setup can increase your sales without extra effort. This section explores how to connect your Webflow store with popular marketing platforms and automation systems.
Integrating Email Marketing Platforms
Email marketing is one of the most powerful tools for online stores. It helps you reach new customers, update loyal buyers, and recover lost sales. With Webflow, you can connect your store to email marketing platforms like Mailchimp, Klaviyo, or ConvertKit.
These platforms let you build email lists, create newsletters, and send automated emails based on customer actions. For example, you can send a welcome message when someone signs up, or offer a discount when a visitor abandons their cart. You can also create segments—smaller groups of your audience—based on what they buy or how often they visit your store.
By syncing your email platform with Webflow, you can automatically capture emails through forms or checkout and start marketing without extra work.
Using Zapier with Webflow E-commerce
Zapier is a no-code automation tool that connects different apps together. When you use it with Webflow e-commerce, you can create powerful workflows without writing any code. These workflows are called Zaps, and they help you save time and reduce manual work.
For example, you can set up a Zap that adds a new order to a Google Sheet every time someone buys something. Or, when a customer makes a purchase, you can send them a personalized thank-you email through Gmail. You can also connect Webflow to tools like Slack, Trello, Airtable, or Notion to keep your team updated in real time.
Zapier makes it easy to automate tasks across hundreds of apps, giving you more time to focus on growing your business.
Setting Up Facebook Pixel and Google Analytics
Tracking how people use your store is key to making smart decisions. Facebook Pixel and Google Analytics are two tools that give you valuable data about your visitors.
Facebook Pixel lets you track what people do on your website after they click a Facebook or Instagram ad. You can see which ads lead to purchases, build lookalike audiences, and run retargeting ads to people who visited your site but didn’t buy.
Google Analytics gives you a deeper look into your traffic. It shows where your visitors come from, which pages they visit, how long they stay, and what devices they use. This data helps you understand your audience better and spot problems in your sales funnel.
Webflow allows you to easily add both tools to your site through custom code or built-in integration settings.
Retargeting and Abandoned Cart Recovery
Not every customer buys the first time they visit. That’s where retargeting and abandoned cart recovery come in. These tools help bring back people who left before checking out.
Retargeting works by showing ads to past visitors across platforms like Facebook, Instagram, or Google Display. When someone leaves your store without buying, they’ll see a reminder ad the next time they scroll online. This keeps your brand in their mind and increases the chance of a return visit.
Abandoned cart recovery works through email. When a customer adds items to their cart but doesn’t complete the purchase, your system can automatically send a follow-up email after a set time. This email can include the items left behind, a reminder, or even a special discount to encourage the purchase.
Both of these tools help reduce lost sales and improve your store’s conversion rate over time.
Third-Party Integrations and Apps
To make your Webflow e-commerce store more powerful and easier to manage, you can connect it with different tools and apps. These tools help with printing, shipping, reviews, chatting with customers, and even managing your product stock or money. Let’s look at how these apps can help grow your online store.
One of the most helpful things is connecting your store with services like Printful, Shippo, or other fulfillment platforms. Printful is great if you sell custom t-shirts, hoodies, or mugs. You don’t have to print or ship anything yourself. Just design your product, and Printful does the rest. Shippo helps with printing shipping labels, tracking packages, and finding the best shipping rates. These tools save you a lot of time and make your store work smoothly.
You can also show customer feedback on your product pages by adding reviews and ratings. This builds trust. When new shoppers see good reviews, they feel more confident to buy. There are many apps and widgets that let you show these reviews, even from places like Google or copyright. Real feedback helps your business grow because happy customers bring new ones.
If you want to talk with your website visitors and answer their questions right away, you can add a live chat tool. These tools pop up in the corner of your site and let you or your team reply fast. There are also CRM tools (Customer Relationship Management) that store all your conversations and help you keep track of your customers. It’s very helpful when running sales, offering discounts, or giving support. Tools like Tawk.to, HubSpot, and Intercom are very popular for this.
Managing inventory and accounting can be hard if you do it by hand. But with the right apps, it gets easier. You can use tools to track your stock, set low-stock alerts, and even send updates when items are running out. Accounting tools help you track your income and expenses, handle taxes, and get reports on how your store is doing. Some good tools to connect are copyright, Xero, or even Airtable.
By using these third-party tools with your Webflow e-commerce site, you save time, reduce mistakes, and offer a better shopping experience for your customers. Everything becomes more automatic, and you can focus on growing your store instead of doing everything by yourself.
Scaling Your Webflow Store
As your online store grows, you’ll get more visitors, more products, and more orders. That’s great! But it also means you need to make sure your website can handle it all. This is called scaling. When you scale your Webflow store, you're making it strong enough to handle bigger traffic, a larger product catalog, and more customer needs without breaking or slowing down.
One of the first things to think about is handling high traffic. Imagine your store is having a big sale or your product goes viral. Lots of people may visit your website at the same time. If your site isn't ready for this, it can crash or slow down. Webflow’s hosting is built on powerful servers and includes a global CDN (Content Delivery Network). This means your site loads fast no matter where people are in the world. You can also track performance using tools like Google Analytics and Webflow’s built-in SEO and performance features.
When your store grows, you may also have more products to sell. Managing a small list of items is easy, but what happens when you have hundreds or thousands of products? Webflow’s CMS (Content Management System) helps organize all your products in a simple way. You can use categories, filters, and tags to keep everything neat. But if your product list gets really big, you might need to connect to an outside database or use tools like Airtable or Shopify’s backend while still designing your front-end in Webflow.
For even more control and power, Webflow offers something called Enterprise features. These are for big brands or fast-growing businesses that need custom security, high performance, and special support. You can get features like single sign-on (SSO), custom SLAs (service level agreements), and dedicated customer success managers. These tools make your store ready for serious business.
At some point, you might want to think about using headless commerce. This means you separate your website design (front-end) from the system that manages products and orders (back-end). This setup gives you more flexibility. You can still design your site with Webflow, but connect it to powerful tools like Shopify, BigCommerce, or a custom backend. Headless commerce is great if you want more speed, better control, or if you’re building a store that sells in many places—like apps, websites, and other platforms all at once.
Scaling your Webflow store is not just about adding more stuff. It’s about making sure your store stays fast, easy to use, and ready for big growth. With the right setup, tools, and planning, your Webflow store can grow into a successful, high-performing online business.
Common Challenges and How to Solve Them
Even though Webflow is a great platform for building beautiful online stores, it’s not perfect. Like any tool, it has a few challenges. But the good news is—there are smart ways to fix or work around most of them.
One common issue is that Webflow has some limitations compared to platforms like Shopify or WooCommerce. For example, Shopify is made just for selling online, so it comes with many built-in eCommerce tools like discount systems, shipping zones, or advanced inventory management. Webflow is more focused on design. This means you may need to use extra tools or apps to get some features that Shopify or WooCommerce already have.
Another thing to consider is custom code. While Webflow lets you do a lot with drag-and-drop tools, some advanced features still need a bit of code. For example, if you want to add a custom product filter, create a multi-step checkout form, or build a special animation, you might need to use JavaScript or integrate third-party tools. The good part is that Webflow lets you add code easily, and there are lots of guides and developers who can help.
Webflow’s default checkout and shipping options are a bit limited. You can't customize the checkout page much, and you only get basic shipping features unless you connect with outside tools. But you can solve this by using platforms like Foxy.io or Snipcart, which allow you to build custom checkout experiences inside Webflow. For more shipping power, services like Shippo or ShipStation can be linked through automation tools like Zapier or Make.
If you want to sell subscription products, such as a monthly box or a membership plan, you’ll notice that Webflow doesn’t support this directly. But there are ways to do it. You can use Stripe with custom code, or use Memberstack, Outseta, or Lemon Squeezy to manage subscriptions and connect them to your Webflow site. It might take some extra setup, but once done, it works smoothly.
So yes, Webflow does have a few challenges. But with a little creativity, the right tools, and a bit of support, you can solve these problems and still build a powerful online store that stands out from the crowd.
Success Stories and Use Cases
If you’re wondering whether Webflow is strong enough for real e-commerce businesses, the answer is yes. Many brands have used Webflow to launch beautiful, fast, and successful stores. Let’s look at how some of them did it and what you can learn from them.
Some Webflow stores have grown really fast. They started as small ideas and became full businesses. For example, digital brands, eco-friendly products, and design-forward shops have all used Webflow to build a strong online presence. These brands focus on user experience, strong visuals, and storytelling. Since Webflow gives you total design freedom, it’s perfect for stores that want to stand out and connect emotionally with buyers.
There are also many creative e-commerce niches using Webflow. From handmade items and art prints to high-end fashion and digital downloads—Webflow gives creators the tools to build something beautiful and unique. Artists, indie publishers, musicians, and lifestyle brands love how they can control every part of their site design without needing a developer for every small change.
What’s great is that you can learn from real brands who’ve done it before. You’ll see how they use bold images, simple layouts, and clear messaging. They often use storytelling, share behind-the-scenes content, and build strong communities around their products. You can study their websites to learn how they handle product pages, shipping, blog content, and even customer reviews.
The biggest lesson is that Webflow works best when your brand values creativity, flexibility, and design. If you want to build something that looks and feels different—and not just another cookie-cutter store—Webflow is a great choice. With the right vision and setup, your store could be the next Webflow success story.
Conclusion
Is Webflow right for your store in 2025? The answer depends on what you want. If you want a beautiful, unique website with full design freedom, and you don’t need super complex e-commerce features out of the box, then Webflow is a great choice. It works especially well for brands that care about style, storytelling, and a smooth shopping experience. But if you want a ready-made, all-in-one solution with advanced shipping or subscription options built in, you might want to consider platforms like Shopify. Still, Webflow’s flexibility and power make it worth considering for many growing stores.
For the best chance at success, focus on your customers first. Make sure your website is easy to use, loads fast, and shows your products clearly. Use good photos and clear descriptions. Connect your store with useful tools for marketing, shipping, and customer support. Keep learning and improving your store based on what your customers want.
There are many free and paid resources to help you with Webflow e-commerce. Webflow University offers great free tutorials and courses to learn everything step by step. You can also find helpful guides, forums, and expert agencies like Creation Wave who can assist with custom work or faster launches. Using these resources will make your journey easier and more successful.
Frequently Asked Questions (FAQs)
Can Webflow handle large stores?
Webflow can manage a medium-sized product catalog well. For very large stores with thousands of products, you might need extra tools or a headless setup to keep things smooth.
Is it better than Shopify or Wix?
Webflow gives you more design freedom and flexibility, but Shopify and Wix have more built-in e-commerce features. The best choice depends on your store’s needs and your comfort with web design.
Is Webflow E-commerce secure?
Yes, Webflow uses secure hosting and SSL encryption to keep your store and customers’ data safe.
How much does it cost in 2025?
Webflow offers different pricing plans. For e-commerce stores, expect to pay starting from about $29 per month, with higher plans for more features and sales volume.
Can I migrate from WooCommerce or Shopify to Webflow?
You can move your products and content, but it requires planning and tools. Webflow does not offer a one-click migration, so it often involves exporting data and rebuilding your store design.